To mark LGBTQ+ History Month, the English Football League (EFL) and PUMA unveiled the very first rainbow match ball, to be used by all 72 clubs across the Championship, League One and League Two.

Tasked with supporting this landmark campaign, we created a powerful piece of content featuring first-team player Luke McCormick and Head of Food & Beverage Kelly. The video explored Kelly’s personal experiences and the significance of the rainbow ball in promoting inclusivity within football.

The piece was received exceptionally well, with the EFL sharing it on their official Instagram page, where it reached their audience of nearly 1 million followers..